Cause marketing
Like a lot of production companies, OPP creates promotional videos for clients. In select cases, OPP will also take the additional step of producing what we call a "cause-marketing documentary" for clients with a particular kind of story to tell.
While a standard promotional video communicates the message specified by the client, a cause-marketing documentary is an independent film by an independent filmmaker. Such films are independently produced by OPP and have similarities to standard journalistic documentaries, with one important difference: A cause-marketing documentary may be funded by -- and ultimately owned by -- a client.
Consequently, this isn't a service that OPP can offer to all its potential clients regardless of their interests. But as mainstream news organizations move away from funding public-interest, socially relevant media projects, we're committed to finding new ways to cover the costs of producing this kind of documentary.
By connecting filmmakers, socially responsible causes and financial sponsors -- and by maintaining scrupulous transparency throughout the process -- OPP seeks to "do well by doing good" while spreading the word about worthy causes.